All3Media-backed Producers Objective Media Group and IDTV Partner to Bring “The Unknown” to the US and UK

IDTV, creator of hit format “The Traitors”, today announced it is partnering with Objective Media Group for US and UK versions of their exciting new psychological social experiment, “The Unknown”.

In line with its title, little is officially known about “The Unknown” format, which All3Media International will be launching at MIPCOM in October with IDTV. Ahead of this IDTV and OMG are meeting with a number of US networks.

“The Traitors”, which is distributed by All3Media International, has so far had 11 commissions in its first 11 months, with the US and UK series due to launch soon. The French version was M6’s best launch for an entertainment format since Big Brother in 2001, and has already been recommissioned, whilst in Norway it launched with a 43% market share of men and women 20-49.

“IDTV is focused on the development and realization of new psychological adventure reality formats. We wanted to work with Objective Media Group because of their international experience and likeminded approach to making good content. We’re happy to have now partnered to bring our new project ‘The Unknown’ to the UK and US with them,” says Marc Pos, Chief Executive at IDTV

“We are delighted to be working with IDTV again on this truly unique and exciting format,” says Layla Smith, CEO of Objective Media Group.

CAA are representing the project in the US.

OMG and IDTV have previously partnered to bring IDTV format “Lingo” to the UK and US. Most recently they launched “Celebrity Lingo” in the UK for ITV, hosted by RuPaul, attracting 2m viewers and more than trebling its lead-in volume of Adults 16-34. The daytime format, which, with a peak audience of 1.9 million viewers, boasts the best launch of a game show in a 3pm slot since 2002, is now on its third series, whilst The US version of “Lingo”, again hosted by RuPaul, is due to air on CBS later this year. The format is distributed by All3Media International.