Neale Simpson to lead Objective Entertainment

Objective Media Group has named its new powerhouse unscripted label Objective Entertainment, to be led by Neale Simpson. Sitting within All3Media’s OMG, Objective Entertainment will bring together the production slates and programming of Betty TV and Triple Brew Media. Alongside Simpson, reality supremo Rebecca Kenny Smith has been appointed Creative Director - Current Programmes at Objective Entertainment.

Simpson joins as Managing Director with an impressive track record in creating and delivering hit shows. Most recently in his role as Creative Director of Thames’ Upstream label, Simpson led on the development and commission of E4’s Big Celebrity Detox and the hotly contested reality format Battle Camp for Netflix. Prior to this Simpson spent 11 years at RDF where he latterly oversaw the production company’s overall creative strategy, alongside running its entertainment label, Fizz. Credits whilst at RDF include long-running ITV gameshow Tipping Point, The Crystal Maze for C4 and Nickelodeon, E4’s Shipwrecked, ITV’s Craig & Bruno’s Great British Drives and BBC2’s Lightning.

Simpson said, “The creation of Objective Entertainment is an ambitious statement of intent to develop and produce the next generation of channel-defining formats in the UK and internationally. I’m so excited to join with the brilliantly talented team at OMG and can’t wait to get started. Rebecca is an outstanding talent. We’re incredibly fortunate to have her join us to oversee these hugely important brands and help shape our next generation of shows.”

Kenny Smith’s vast reality and entertainment experience sees her oversee the transferring Lime Pictures titles TOWIE, Celebs Go Dating, Geordie Shore and Vinnie Jones In the Country, whilst working alongside Simpson on the upcoming slate.

Kenny Smith said: “I’m delighted to be able to continue to grow the brands that I love whilst also developing Objective Entertainment alongside Neale.”

Whilst at Lime Pictures Kenny Smith oversaw the company’s flagship entertainment reality series. Prior to this she executive produced series one of Lime’s dating game show True Love or True Lies for MTV.

Before joining Lime Pictures, Kenny Smith executive produced Big Brother and Celebrity Big Brother for Channel 5 from 2016 to 2018 as well as series editing both series in 2015 and 2016 for Endemol Shine. Additional International Shine credits include Master Chef, The Island and The Biggest Loser. Her UK credits also include The Island with Bear Grylls s2 (C4), The Big Allotment Challenge (BBC2), The Apprentice and Island Hospital (ITV).