New Factual Entertainment Chief Creative Officer appointed at Objective

Deborah Sargeant has been appointed Chief Creative Officer of Objective’s newly created factual entertainment label.

Deborah will lead a bespoke development team from January at the multi-award winning independent production company. Taking on its factual entertainment slate, which most recently has included the likes of It Was Alright in the… for Channel 4, Killer Magic for BBC Three and King of the Nerds for Sky1, the label will seek out fascinating, entertaining ideas and develop programmes which harness the company’s reputation for magic, innovation and fun.

Layla Smith, CEO, Objective Productions said: “I have been wanting to work with Deborah for some years. The breadth of her work and her experience speaks for itself and I am delighted that we are joining forces now to propel Objective and its new factual entertainment label into an exciting, new future.”

Sargeant joins the All3 Media Company after two and a half years as Commissioning Editor at Sky Entertainment. Whilst at the broadcaster she worked across a variety of Entertainment and Non-Scripted formats for the Sky owned channels, including Sky Arts Portrait Artist of the Year and the Idris Elba AFP The Ones to Watch. Previously she has produced live, event and entertainment formats, as well as hit factual entertainment and reality shows such as Gordon Ramsay’s F Word, The Salon and Big Brother, before joining Tiger Aspect as Entertainment Executive Producer in 2009.

Sargeant added: “I’m a huge fan of Objective’s output and am thrilled to join them at this exciting time and to create a passionate team to conjure up some new mischief for Broadcasters and viewers alike. Whether it’s a shiny studio series, fast turnaround format or talent vehicle I’ve always been fascinated with storytelling and cannot wait to bring my near 20 years of experience to Objective.”