​Objective announces creative restructure

Following the appointment of Chief Executive Officer, Layla Smith, and Stuart Duthie taking on the role of Managing Director, Objective Productions will be implementing a creative restructure, it has been announced today.

Over the coming months the All3 Media Company will create three separate labels under the Objective Group umbrella, focusing on key genres which are synonymous with the Company - Scripted Comedy, Entertainment and Factual Entertainment.

Each label will have its own creative leader, bespoke development team and ultimately a new name. Objective can lend its distinctive, cutting edge tone and stamp of quality but each label will have its own identity and provide an opportunity for a new wave of creatives to innovate and build a centre of excellence in their genre.

Layla Smith said, “We are creating a structure where the most talented people in the business can come to thrive and break new ground.”

All three labels will be supported by a central team of production support, legal and business affairs, accounts, press and HR, allowing the labels to develop and grow whilst utilising the wealth of experience and excellence which Objective has championed throughout its years as an innovative and multi-award winning company.

Stuart Duthie added, “We are fortunate to have one of the finest support teams in the industry and this new phase will see them at their best. We are looking forward to welcoming new creatives and continuing to grow our slate with new shows, new talent and new ideas across a number of broadcasters.”