​Objective Factual Entertainment label named

Deborah Sargeant’s Objective label is to be called Second Star Productions, it has been announced.

Second Star will be the All3Media Company’s new factual entertainment label, and will see Andrew Burgess taking on the role of Head of Development.

Sargeant, Second Star Chief Creative Officer said, “Second Star will build on what Objective has always been brilliant at – funny factual, mischievous formats, timeless storytelling with a hint of magic. What I love about Andy is that he brings a wealth of enviable fact ent experience and by also bringing our Head of Magic, Anthony Owen, in to the fold, we hope to create a really vibrant atmosphere to create some truly original ideas.”

Burgess will lead a bespoke development team, crafting ideas which harness Objective’s reputation for magic, innovation and fun.

Assuming the role in January, Burgess will start building the Second Star development team with immediate effect. An RTS Award-nominated series editor, producer and director Andrew has helped develop ideas and formats such as Life Stories, Come Dine With Me and Hell’s Kitchen amongst others. Appointed development executive at John Stanley Productions in October 2014, he has worked over a range of broadcasters including ITV, BBC and Sky Arts.

Burgess added, “I'm delighted to be joining Deborah and Anthony at the start of something genuinely exciting and hopefully a lot of fun. We're looking to create a development team that will attract the best, most innovative producers and ideas people out there.”

Second Star will take on Objective’s factual entertainment slate, which most recently includes the BAFTA and RTS award-winning It Was Alright in the… for Channel 4, the forthcoming second series of BBC One’s Now You See It, and the recently announced Kalel co-production for BBC Three and BBC Worldwide, Stupid Man, Smart Phone.