Objective Media Group opens doors of The Cube to the public for first time in the TV show’s history

Urban Playground, in partnership with Objective Media Group has launched THE CUBE LIVE at Manchester Arndale, the world’s first retail format of the highly successful ITV entertainment show, ‘THE CUBE’. Designed by renowned international architects Baranowitz + Kronenberg (B+K), the studio has applied their aptitude in spatial design and human experience, to create a world of exploration that sparks play and social interaction.

The entertainment venue will offer fans of the award-winning TV show, where contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box, the opportunity to experience THE CUBE in person for the first time. THE CUBE LIVE chooses seven iconic games that feature on the original TV series.

Accompanying THE CUBE LIVE – across two-storeys of the centre – is Putters; a state-of-the-art Tech-Infused crazy golf extravaganza with unique technology delivering the best three themed nine-hole challenge putting experience in the world.

Urban Playground will also be home to the first UK outlet of award-winning food franchise, THE BUTCHER. Created by Yossi Eliyahoo of THE ENTOURAGE GROUP, the burger bar concept is already found in several international locations including Amsterdam, Berlin and Ibiza.

Holly Pye, Commercial Director at Objective Media Group says – “We are very excited that THE CUBE is joining Urban Playground. At last members of the public will get the opportunity to play these iconic games for themselves and get a taste of the adrenaline that has had viewers hooked for over 11 series.”